William Texier and Noucetta (Marie) Kehdi founded General Hydroponics Europe (GHE) in France in 1994, building on the international recognition they received from White Owl WaterFarm, their hydroponic farm whose products were served in Michelin-starred restaurants in the San Francisco area in the early 1990s.

From the outset, William has been an innovator, developing innovative techniques and products that combine the power of hydroponic technology with the quality and ecological approach of organic methods that have become essential today. Together, William and Noucetta pioneered modern farming methods that use only the purest fertilizers – much of it food-grade – combined with the purest organic ingredients on the market.

Today GHE products feed healthy crops that provide people around the world with food, medicines and cut flowers. At GHE, products are formulated to meet the needs of growers working in all types of environments, for their personal needs and to meet local demand.
GHE products are uniquely designed to provide growers with products that are healthy, sustainable and environmentally friendly.